Thursday, 09 Apr 2015



Emerging hip hop artist Sarah Connor from Bardwell Park, Sydney is the recipient of the Hilltop Hoods Initiative for 2015. With the support of the Hilltop Hoods and APRA AMCOS, Sarah has won $10,000 towards the release and promotion of her first solo album. It's a successful week for Sarah who is also the triple j unearthed feature artist.

MC Suffa of the Hilltop Hoods said of this year's competition and winner:  "We're so happy that Sarah has been chosen as the recipient of this years HTH Initiative. We first became familiar with Sarah when she won Briggs 'King/Queen of the Town' competition, it was clear to us then that she had a real gift. Given her talent and ambition we're sure that she'll go far. We'd like to thank APRA AMCOS for partnering with us again and for continuing to be so generous in their support of hip hop in Australia.

We'd also like to thank the Judges, Hau, Nish, Raph, Ran-Dee and Tom. They had an overwhelming amount of entries to sort through this year and we truly appreciate the time that they donate in order to give support to upcoming artists.

Finally we'd like to thank and acknowledge everyone that entered this years Initiative. The judges have had an increasingly difficult task given the high standard of entries, and it's your enthusiasm that makes this Initiative possible year after year."

APRA AMCOS Head of Member Services, Dean Ormston also congratulated Sarah on her win, “Congratulations to Sarah Connor on winning this year’s Hilltop Hoods Initiative for 2015. She joins an incredible list of winners from the eight years the competition has run, and we hope this win provides the next step in Sarah’s songwriting career.

This year we received the most entries ever, which makes Sarah’s win even more noteworthy. She stood above a large and talented group of entries to impress the judges with her style of hip hop. APRA AMCOS is proud to support the Hilltop Hoods Initiative and we hope next year will see even more entries”  

The HTH Initiative is a $10,000 cash incentive funded by Hilltop Hoods and APRA AMCOS to help emerging Australian Hip Hop and Soul artists to manufacture, market, and release an album. In past years the initiative was restricted to South Australian residents but since 2009 it has been made available to applicants Australia-wide. In addition to the $10,000 in funding, the winner will receive legal advice courtesy of David Vodicka and Media Arts Lawyers which can be used for general legal or specific career advice, plus a Zoo York Clothing prize pack and a Love Police ATM Merch Manufacturing Start-Up Kit (to the value of $500). 

Visit the Hilltop Hoods website

Follow Sarah Connor on Facebook

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