Lorde Sells More Music than New Zealand Consumes in a Year

Wednesday, 11 Dec 2013

It’s been a big year for APRA members Ella Yelich-O’Connor and Joel Little.  Between them they wrote the smash-hit Royals, and in doing so have become the first New Zealanders to top the Billboard Hot 100 charts in the US.  The single has stayed at number one for nine weeks now, and is currently keeping Eminem feat. Rihanna at bay.

Royals has achieved monumental commercial success – according to manager Scott Maclachlan the single has sold 7 million copies to date, and Lorde’s album Pure Heroine has sold 800,000.  This is more music than New Zealand consumes in a year.

Commercial success aside, Ella and Joel have also collected some impressive awards in 2013 – winning the prestigious APRA Silver Scroll Award in October, and four categories at the Vodafone New Zealand Music Awards in November – Single of the Year, Breakthrough Artist of the Year, International Achievement Award and the People’s Choice Award.

Lorde has been in hot demand as a live act, performing a string of impressive sold out gigs around the world.  A couple of highlights include her first big break, which saw her stepping in for an ill Frank Ocean at Splendor in the Grass at the last moment, and turning down a world-tour with Katy Perry.  In a list of impressive gigs and achievements, a mention must also be made of the just-turned 17 year old’s performance at Tilda Swinton’s birthday party in November – playing to the likes of David Bowie, Karl Lagerfeld, Anna Wintour, Princess Eugenie, Sofia Coppola and Ralph Fiennes.  She has also made appearances on top US talk shows, performing live on The Ellen Degeneres Show, Later with Jools Holland and The Late Show with David Letterman.

To top off a dream year, after an extended bidding war, previously unpublished Ella signed a publishing deal with SONGS Music Publishing in November.  Reports of the advance payment have been varied, but no doubt it is an amount commensurate with her runaway success.  The deal also opens doors for Ella to write for and collaborate with other SONGS artists; it has been rumoured that her signing may see her working with SONGS label-mates Diplo and The Weekend.

It is an exciting thing to watch – the birth of a star, and APRA are proud to represent and walk alongside Ella and Joel on their intergalactic voyage.

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