Australian voters want government investment in local music

Thursday, 16 Jun 2016


Australians have voiced their support for federal government investment in Australian music and indicated that a commitment to invest in the industry could influence their vote in the upcoming federal election, according to the results of our Support Australian Music national survey.

Some 98% of respondents believe the federal government should invest in Australian music. When asked why, respondents answered:


It’s an export industry worth millions of dollars to the economy

98% It’s an important part of our culture and identity
90% I like to be able to go and see live music near me
91% It creates job growth and drives innovation

Importantly, 72% of those surveyed confirmed that a commitment to a significant investment in Australian music would influence their vote in the federal election. A further 25% said a commitment to invest would possibly influence their voting decision. 31% of total respondents live in marginal seats.

The survey results are backed by figures that prove an investment in Australian music will drive innovation, domestic jobs and growth, and export potential:

  • Australia’s contemporary music industry is a multi-billion dollar contributor to the Australian economy, with live contemporary music generating revenue of $2 billion annually [1] 
  • The entire contemporary music sector contributes close to $6 billion to the Australian economy annually. [2]
  • Contemporary music in Australia generates jobs and growth. Expenditure associated with live music in Australia is estimated to create more than 64,000 full time and part time jobs[3]
  • Every $1 spent on live music contributes $3 back into the economy [4]
  • Australia is the 6th largest music market in the world. [5]
  • More Australian songwriters and musicians are succeeding on the global stage. The number of Australian artists showcasing at international events, supported by the Sounds Australia export office, has grown from 49 per year in 2009 to over 200 per year in 2014 and 2015. [6]
  • Australian songwriters broke 2014/2015 records with a 25% increase in international performance royalty income[7]

VIDEO: Jimmy Barnes, Sheppard, Josh Pyke, Katie Noonan, Megan Washington, Gossling, Dustin Tebbutt and Benny Walker

Background information
- 9,858 people with Australian postcodes were surveyed by APRA AMCOS
- Survey dates: 6-14 June 2016
- Classification of seats as marginal is applied by the independent Australian Electoral Commission using the following definition: "Where a winning party receives less than 56% of the vote, the seat is classified as 'marginal."

[1] E&Y for APRA Economic contribution of the venue-based live music industry in Australia (2011) & 2014 Ticket Attendance and Revenue Survey Live Performance Australia (2015)
[2] Estimating the Value of the Music Sector (2005-2014)– Music in Australia Knowledge Base
[3] The Economic and Cultural Value of Live Music in Australia, University of Tasmania (2014)
[4] The Economic and Cultural Value of Live Music in Australia, University of Tasmania (2014)
[5] IFPI data (2014)
[6] Sounds Australia
[7] APRA AMCOS 2014-2015 Year in Review

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