Songwriting contingent heads to Seoul for first-ever K-Pop SongHubs

Monday, 11 Nov 2019

APRA AMCOS Ambassador and producer Tushar Apte will lead the studio sessions

A select group of Australian songwriters, producers and topliners are heading to Seoul to collaborate with K-Pop’s biggest entertainment companies on songs that could become the genre’s next global hit.

In partnership with the Korea Music Copyright Association (KOMCA), APRA AMCOS are hosting the first-ever SongHubs songwriting residency dedicated to K-Pop, in the city’s renowned Gangnam-Gu district, 12-15 November.

The studio sessions will be curated by LA-based producer, songwriter and APRA AMCOS Ambassador Tushar Apte, whose credits include releases by Demi Lovato, Zayn Malik and Nicki Minaj. Apte is an established K-Pop collaborator and a writer on the track ‘Home’ on BTS’ recent Billboard #1 album, Map of the Soul: Persona.

Apte has invited fellow hitmaker and APRA AMCOS Ambassador Nat Dunn (Marshmello, Charlie XCX) to the sessions, as well as international guests Hailey Collier (Selena Gomez, David Guetta), Will Sims (Girls Generation, Aloe Blacc) and top K-Pop producer and A&R Alex Wright.

They will be working with APRA AMCOS members selected through a competitive application process: Melbourne songwriter Demi Louise, London-based songwriter and artist Hopium, K-Pop and J-Pop collaborator Tim Tan, Sydney electronic producer Mookhi, rising electro-pop artist Muki, and LA-based songwriter TIAAN (Tina Arena, BLEONA).

While the typical SongHubs brief is for teams of three to complete one song each day, Apte will task teams to produce three songs per day that K-Pop labels MusicWorks, JYP, BigHit and SM will consider for their recording artists’ upcoming releases.

“It’s truly an honour to be curating the first ever K-Pop SongHubs – bringing together the top labels and artists in Korea with a selection of some of the most talented Australian and international writers and producers.

“It’s an exciting time to be collaborating in Asia and I’m grateful for the support and foresight of APRA AMCOS and KOMCA in putting this event together. I’m sure we’re going to see some amazing opportunities come out of this for Australian creatives as well as our international collaborators and label partners,” said Apte.

“The success of K-Pop comes back to crafting songs that have international appeal. I’m looking forward to working with the songwriters and producers that Tushar has invited to Seoul and seeing the K-Pop creative community grow even more,” said Wright, who has worked with Boa, Minzy, Rania and more, and was the K-Pop expert on US TV show ‘The World’s Best.’

The K-Pop market is valued at US$5billion, and the genre’s artists are global superstars with an ever-growing fanbase in Australia. Quartet BLACKPINK sold out arena shows in Melbourne and Sydney in June, and BTS recently became the first K-Pop artist to achieve ARIA gold single accreditation, with four singles certified.

K-Pop SongHubs is the first major APRA AMCOS supported initiative to tap into Hallyu (the Korean cultural economy), further strengthening cultural relationships between long-term trading partners South Korea and Australia.

The Sydney-based Korean Cultural Centre is funded by the South Korean Government and has been a strong supporter of the growing K-Wave in Australia.

Sojeong Park, Director of the Korean Cultural Centre, said: “Australia and Korea are coming up to their 60th anniversary of diplomatic relations in 2021, and this collaboration between APRA AMCOS and KOMCA for the K-Pop SongHubs further demonstrates the strength between our two countries.

“We are very excited for Australian songwriters and producers to have the opportunity to contribute to the exciting K-Pop industry, while also experiencing the beautiful culture that Korea has to offer.”

Sydney's Cultural Pulse is the multicultural and international program partner for K-Pop SongHubs and will be onground for the sessions.
Tushar Apte

Special APRA AMCOS guests
Nat Dunn

International guests
Alex Wright
Hailey Collier
Will Simms

APRA AMCOS participants
Demi Louise
Tim Tan

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